Behind The Brand

The idea of My ilo was sparked over a typical girls’ dinner on a Thursday night after work. Masturbation became a topic of conversation after I purchased my first pleasure toy. 

While describing to the girls my overwhelming joy of finding my inner g-spot, I was met with a variety of blank faces. As the conversation proceeded, two of my friends stated that they were “unsure” if they had an orgasm before, and that they “never” masturbated. I left feeling surprised, shocked, and unsettled.

I spent months researching and thinking about why we as women do not talk comfortably about self-pleasure? Why is it not a naturalised topic of conversation? Why is this topic taboo and why there is a stigma surrounding this sensual gift of pleasure? 

I am fortunate to have an amazing best friend who is a qualified designer. She emphasised the importance of well-designed, beautiful, and modern products. Products that are visually appealing with a creative flair that we are proud to buy and display visibly and openly rather than hiding away in our bedside tables. We hope that by creating the products in this way, friends will notice your new pleasurable addition to your room, you will feel proud to share your experience, and conversation surrounding self-pleasure and being sexually empowered will be ignited. 

We are not specialists in this field. Just two young girls, wanting to connect with others who are excited to celebrate and talk about the joy of our bodies. We want everyone to enjoy the whole experience of My ilo, from browsing, to purchasing, to using. We are wanting to create products that are natural and safe for our bodies. And we are wanting to create products that are not only kind to us but kind to mother earth. 

We are passionate about pleasure, learning, and growing alongside you and working together to make our community as beneficial as possible. Please send us feedback to improve our website, products, platform & voice!

Slip Lubricant

Plant-based & hydrating personal lubricant.

My ilo’s natural lubricant has been specifically designed to enhance the playful pleasure of masturbation and sex. Safe for delicate areas, its velvety texture is designed to hydrate, & enrich intimacy.

Directions for use:

Pump onto skin and apply generously. Use alongside your ilo vibrator & enjoy the sensations. Safe to use with condoms.


Aqua (purified water), glycerine, propylene glycol, xanthum gum, vitamin E, polysorbate 80, sodium benzoate (preservative), potassium sorbate (preservative).